Many backers want to see artwork, rules, sample game play videos, and video reviews. If you go the Kickstarter route, make sure you have everything meticulously prepared. I would say boardgaming on Kickstarter is a competitive space with very savvy and often picky buyers. If you have a game ready to go and are looking for upfront cash to produce it, Kickstarter may be for you. I’ll leave it there for now as to avoid the heated discussions that come up regarding campaigns that can’t or won’t fulfill what they’ve promised. In theory, if the campaign is successful, you are in some form of contract with the people who pledged and you will have to come through on your promise. Meeting the funding goal means you the creator are required to get everything made, it does not mean Kickstarter will have any part in getting the game made for you.Ībout 80% of the way down the page at the following link there are 12 points that should cover much of what you’re interested in. Kickstarter is the fundraising platform, they do not take care of any production or shipping, you need to get all of that lined up on your own. If the campaign is not successful, Kickstarter doesn’t cost you anything. So if you’re successful, a few weeks after the campaign ends you will get (approximately) 90% of the amount pledged (there may be people who don’t pay or similar issues, though that should all be handled by Kickstarter and the payment company, you don’t have to deal with that end of things). I assume it’s still an extra 5%, or something close). Kickstarter gets some percentage (it used to be 5% and I’m guessing it still is) as does the payment processing company (it used to be Amazon Payments and they got 5% as well, though Kickstarter has recently changed to a different company. If the campaign reaches at least the minimum amount the creator sets at the beginning, then it is successful and the creator is expected to fulfill the pledges. With Kickstarter, you set up pledge levels, where people agree to pay $X to get the reward listed for that tier. I would say the great majority of boardgame backers view a pledge to Kickstarter as an agreement that they pay $X and they’ll get what they pledged for, similar to a store. There are lots of semantics around whether Kickstarter is a store, or people are investors, and what the real legal ramifications are which are really murky. Most boardgames in essence use Kickstarter as a preorder system. It’s one way to get capital upfront to get a game (or most any item/idea) made. Yes, normal people can start their own Kickstarter campaign.
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